Does your business outperform its competitors? Does it have a distinctive profitable strategic position in the market, hard for others to copy? Does it really know its assets and competencies and how to get the most out of them?Waymark Consulting helps businesses improve returns by identifying and implementing effective business strategies and strategic profit improvements.Typical services offered by Waymark Consulting include analysing markets and competitors; identifying/evaluating strategic options; locating/targeting profitable customer groups; and improving profits through management best practice.Michael Clarke, principal of Waymark Consulting, has more than 25 years' business experience and has focused for the last 15 years on market and competitor analysis, strategy development, marketing and product management. He has developed and implemented successful strategies in a broad range of businesses, from very small businesses to divisions of FTSE 100 companies.